Dubai Taxi reviews 57 ideas to improve services and insure financial sustainability

Dubai Taxi Company (DTC) at Roads and Transport Authority (RTA) held a brainstorming session for its staff at Marina Plaza, Dubai that aimed at increasing and widening the scope of revenues and reduce the mobility costs of using taxis in 2020.  The session was opened by Dr. Yousef Al Ali, CEO of DTC.

The workshop was part of the efforts to realise RTA’s strategic goal of financial sustainability through diversifying revenues and reducing costs. Attendees were divided into five competing groups to develop innovative solutions. Discussions yielded 57 creative ideas and suggestions.

Deliverables called for beefing up DTC’s limo fleet through the use of DTC App, coordinating with fuel companies to undertake oil change and tyre repair services for DTC vehicles. It was also proposed to activate payment of taxi fare via nol and credit cards to make things easier for clients. Many other proposals called for increasing the productivity of DTC by reducing the cost of fuel, increasing ad revenues, cutting maintenance costs, enhancing sales and marketing processes, and improving facilities. During the workshop, DTC made a visual presentation describing the evolution of the taxi service in Dubai along with smart apps and e-services on offer. “DTC is keen to unlock new horizons and develop creative solutions. Deliverables will be thoroughly examined to assess their feasibility in coaxing a paradigm shift in the delivery of Dubai taxi services,” concluded Al Ali.