Dubai Taxi Company PJSC (“DTC” or the “Company”), a leading provider of comprehensive mobility solutions in Dubai, proudly unveils its transformative corporate strategy for 2025–2029. Building on its legacy of innovation and excellence, the strategy is anchored in an ambitious growth scenario, reinforcing DTC’s position as the region’s premier mobility operator.
At the heart of this strategy lies a commitment to maintaining leadership in the taxi market while expanding into new verticals such as limousine services and delivery thus charting a bold course for geographic expansion by targeting untapped markets across the UAE and the region.
A Vision for the Future
As part of this strategic transformation, the Board has approved a new vision for the company, positioning DTC as the “Preferred mobility choice for everyone.” This vision is supported by a mission focused on “Leading in digital and safe mobility services that meet communities’ needs for convenience, connectivity, and sustainability.”
Abdul Mohsen Ibrahim Kalbat, Chairman of Dubai Taxi Company, stated:
“The launch of the 2025-2029 strategy is a significant milestone in Dubai Taxi's journey. It reflects our ambitious vision to provide innovative and sustainable mobility solutions that strengthen the company’s position locally and regionally. We are committed to investing in modern technologies and developing strategic partnerships that contribute to delivering advanced services meeting the aspirations of the community and support Dubai’s vision for a smart and sustainable future. We firmly believe that innovation and sustainability are the foundation for achieving our ambitious goals of redefining the future of mobility and creating added value for all stakeholders.”
“At DTC, we are committed to redefining mobility through innovation and a customer-centricity approach,” said Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company. “This strategy is not just about growth; it’s about creating a sustainable, connected, and smarter future for our customers and stakeholders.”
Setting New Benchmarks
The 2025–2029 strategy targets double-digit growth across DTC’s portfolio, alongside a high dividend payout ratio. This bold approach aims to set new standards in sustainable and innovative mobility solutions, further solidifying DTC’s leadership in the industry
Sustainability at the Core
Aligned with Dubai 2040 Urban Master Plan and the Dubai Government's strategic goals in the transportation sector, sustainability is a cornerstone of DTC’s strategic plans. Investments in electric and hybrid vehicles reflect DTC’s drive toward reducing environmental impact and promoting eco-friendly solutions, setting a benchmark for the industry.
Driving Growth with Innovation and Partnerships
In line with its transformation goals, DTC has entered into a strategic partnership with Bolt, the global shared mobility platform, to launch its e-hailing platform in Dubai. This collaboration underscores DTC’s commitment to providing cutting-edge mobility services and leveraging technology to meet the evolving needs of its customers. This reflects DTC’s commitment to supporting the Roads & Transport Authority (Dubai) directives to transition 80% of taxi trips to e-booking in the coming years. The strategic move will significantly strengthen DTC’s leading position and bolster its vital role in shaping the future of urban mobility in the emirate.
About DTC
Dubai Taxi Company, a public joint stock company (PJSC) listed on Dubai Financial Market under Law No. (21) of 2023 is a leading provider of comprehensive mobility solutions in the Emirate of Dubai, and the largest taxi operator in the emirate. DTC currently operates more than 9,000 vehicles (of which around 6,000 are taxis) and manages a workforce of more than 17,500 driver partners.
Founded in 1994, DTC initially focused on taxi operations but has since expanded to offer a diverse range of integrated mobility solutions across four primary business lines: taxis, VIP limousines, buses, and delivery services via delivery bikes.
